SEO Services Australia

Website Marketing That Works.
SEO services that drive traffic to your site and then keep it coming back. Contact us to finally start getting some proper ROI from your marketing budget.
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Results guaranteed
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Death. Taxes.

There's not much guaranteed in this life but here's another one: if you don't get genuine ROI with our SEO services, we'll work for free until you do.

Rub your eyes and have another look. Yes, you read that right.

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Data-driven approach to SEO

We have a proven, data-driven approach to Search Engine Optimization and we put our money where our mouth is.

DAta-driven decisions

What does that mean for you in practical terms?

We look at your business goals and we work to get you there. If we don't think you'll benefit from our services, we'll shake your hand and tell you where your goals would be better served.

If we think our services are right for you, we'll devise a personalised SEO strategy to get you where you want to be.

What we do

We do this by...

increasing your visibility on search engines

driving traffic and leads to your site

and increasing awareness of your brand.

And we do that by creating content that appeals to the search engines, as well as your clients.

Establishing your authority and trustworthiness with the content you provide; turning readers into customers, and customers into fans.

How we do it

How do we do it?

A customised strategy

One size doesn't fit all in SEO any more than it does in Levi's. We tailor a strategy to the needs of your business and your sector. We recommend what you need and nothing more- no up-selling expensive PPC promotion or Google ads because our SEO campaign isn't doing the job we said it would...

A simple content-first approach

We prioritise the creation of new, optimised content- the most cost-effective way to get your increased visibility, leads and ROI.

All written by our team of professional copywriters

All targeted, researched, written and formatted, ready for you to copy-and-paste onto your site.

It's your brand voice, the way you want it to be heard.

A money-back guarantee

Talk is cheap, but if we can't stand behind ours, it'll turn out to be pretty expensive. For us.

We take on the risk- you get all the rewards.

When you have a data-driven approach with the results we have, guarantees like that don't seem quite so crazy.

Will has been a fantastic professional in re-developing our website. He is insightful and extremely helpful with awesome ideas. Best of all he is not full of sh** or arrogant as so many involved in this space are. Highly recommend him for all your web needs.

Nigel Cox from Conquest Pools
Nigel Cox
Conquest Pools Mornington Peninsula

Seo gets you...

24/7 Marketing
One-time investment for assets that work for you 24/7
Repurpose-able Content
Provides content you can repurpose for other sales channels (ie social media, emails)
Leads
More organic leads
Great ROI
Better ROI than outbound marketing
Broad Targeting
Targets every stage of your marketing funnel
Brand Awareness
Improves your brand awareness
Loyalty
Increases customer retention and loyalty

Usual Campaign Timeline

Growing your business online doesn't have to be difficult. Our strategy is simple, but effective.

Consultation & Quick Audit

See if we're a match...

We start by taking a deep dive into your business goals, processes and customers. Understanding your business allows us how we can best help by building  creating a strategy that works towards your goals. We'll run a preliminary scan of your website and niche that will allow us to create a strategy for success.

0-2 hours

Full Audit + Create Strategy

Find out what you need...

We'll do a full scan of your website to look for opportunities and weaknesses. We'll take a look a competitors to see what they're doing and we'll plan a way to do it better.

month 1

Content Creation

Create valuable content...

With our keyword strategy in hand, we'll create lots of content that search engines will love to consume. Writing blog posts especially will let us precisely target a broad range of keywords, so that people can find your website from the targeted search query.

months 1-6

Build Links

Promote your content...

We'll spend the hours sharing your new content to the world and getting your website links from other sites. A relevant backlink tells search engines that your content has quality information, think of it like a vote of confidence on the web...or an endorsement on LinkedIn.

months 6-12
Step 5

Maintain Updates

Keep growing, don't let anyone overtake you...

We'll do everything we just did over the past few months, but at a smaller scale. We'll keep content updated, we'll improve old content, we'll create new content, and we'll build more backlinks.

months 12+

FAQs

Got a question? Here are some of the most frequently asked.

What is an SEO service?

Search Engine Optimisation is a process where your website is 'optimised' to get organic traffic (ie. not paid) from Google and other search engines.

This is done in a variety of ways but the aim is always the same- to help the engines recognise your site is relevant to the needs of the searcher. Their reputation is at stake every time someone asks them a question, so their algorithms use a host of factors to determine which site/content meets that searcher's intent the best.

They look for: expertise, authorititiveness and trustworthiness.

The site they determine those qualifications best gets that coveted number one spot in the rankings. The site they deem second best is second, and so on.

We use keyword research to drill down on what your customers are searching for- at all different stages of the sales funnel- and then we give them it.

But we can't just give them any old guff. It needs to be quality content of genuine value to the searcher.

Google can tell what offers genuine relevance to the searcher. By the length of time the searcher spends on the content, amongst other things.

When they click on your site/content do they stay on?

How long for?

How often do they click in and then jump straight out again?

These are all obvious signals to Google of those three key metrics: expertise, authoritativeness and trustworthiness. The relevance and quality of your content.

There are also more technical signals that confirm to the search engines that your site will provide the searcher with what they need. They value a positive user experience, for example, so more technical issues like the loading time of your site also play a part.

These are just a few examples.

The upshot is, that a proper, data-driven SEO strategy gets your site on that precious first page of the rankings for the keywords that affect your business. (Research shows that over 90% of searchers never make it past the first page and most will ignore the paid ads- another reason we steer clear of that particular money pit!). And once you do, the search engines will start sending your site traffic passive traffic, month after month. Long after your content has been published.

The icing on the cake is that once you have established this trustworthiness with Google, everything you produce subsequently benefits from this new 'domain authority' you have built up. Which is why, although it can take several months to gain real traction, once you do, things really catch fire. Eh, in a good way...

How much does an SEO service cost?

This is a tricky question. SEO services can vary wildly in cost, from a couple of hundred dollars a month up to $10,000 or more.

At the lower end of the market, there are agencies that will happily take your money but deliver very little in return. They will often make all sorts of grandiose claims and guarantee first page rankings but in reality, they will be doing very little to help you. Google is constantly changing and evolving its algorithms so anyone claiming they can guarantee results is not being entirely truthful.

At the other end of the scale, there are SEO agencies that have proven track records and deliver real results. These agencies tend to work with bigger businesses that have the budget to invest in a long-term SEO strategy.

The SEO services they provide will be comprehensive, covering all the different aspects of SEO that are necessary to achieve results. This can include everything from technical SEO and on-page optimisation to content marketing and link building.

The cost of these SEO services will reflect the comprehensive nature of the work that is being carried out.

As a general rule of thumb, you should be looking to spend around $2000-$3000 per month on SEO services if you want to see real results.

Of course, this is just a guide and there are always exceptions to the rule. But if you are working with a reputable SEO agency then you can expect to pay in this ballpark.

What does an SEO expert do?

An SEO expert is someone who has a deep understanding of how the search engines work and how to optimise a website to rank highly in the search results.

They will have a wealth of experience in all different aspects of SEO and will be up-to-date with the latest changes in the algorithms.

An SEO expert will be able to provide comprehensive SEO services that cover all the different areas that are necessary to achieve results.

If you are serious about wanting to improve your website's ranking in the search results then you should consider working with an SEO expert.

Are SEO Experts worth it?

It depends on a variety of factors such as your industry and location. If you're in a faraway country location where there aren't too many searches and your services are localised to areas near you, SEO services probably won't be worth it.

For most businesses, the short answer is yes. SEO experts are worth it if you are serious about wanting to improve your website's ranking in the search results.

SEO is an incredibly complex and ever-changing field. It takes a lot of time, effort and experience to stay on top of all the latest developments and to know how to optimise a website effectively.

An SEO expert will have all the necessary skills and knowledge to ensure that your website is optimised to rank highly in the search results.

If you are serious about improving your website's ranking, then working with an SEO expert is a wise investment.

What does an SEO specialist do daily?

An SEO specialist's day-to-day tasks will vary depending on the needs of their client. However, there are some common SEO activities that they will often undertake.

These include:

  • Researching and analysing the latest changes in the algorithms
  • Identifying new trends and opportunities in the SEO industry
  • Keeping up-to-date with the latest SEO news and developments
  • Conducting keyword research
  • Optimising website content
  • Building links
  • Monitoring website traffic and ranking
  • Reporting to clients on SEO progress.

As you can see, an SEO specialist has a lot of different responsibilities. They need to have a deep understanding of how the search engines work and be up-to-date with the latest changes in the algorithms.

How much does SEO cost in Australia?

SEO services in Australia can cost anywhere from less than $500 to more than $10000 per month. The exact cost will depend on the size and scope of the SEO campaign.

For example, a small SEO campaign that only focuses on on-page optimisation is likely to be much cheaper than a comprehensive SEO strategy that includes link building and content marketing.

As a general rule of thumb, you should be looking to spend around $2000-$3000 per month on SEO services if you want to see real results.

Of course, this is just a guide and there are always exceptions to the rule. But if you are working with a reputable SEO agency then you can expect to pay in this ballpark.

My business is small, do I really need SEO?

YES! Small businesses especially need SEO services.

Big business can play around with sports sponsorships and events, for brand awareness and image, and things that might boost their bottom line in the longer-term.

Small to medium-size businesses don't have that kind of budget (or time)- they need to get more tangible results in the short-term, so the ROI they get from their marketing spend is even more crucial.

Every penny has to count. Every channel needs to pull its weight.

You need to have your business online, and you need to get your voice heard amongst the noise.

When you don't boast the brand recognition of the big boys, your first impressions are crucial.

When you are giving customers the answers to their questions- and for free, no less- you are starting the relationship off on the best possible footing.

Once you keep giving it to them, they see your integrity, your authority, your trustworthiness- they see the value you offer, the solutions you provide. Then when they are further down the buying path, you have positioned yourself as the natural choice.

You are fostering a relationship, with more brand loyalty than you can ever get clicking through a paid ad.

What's your process?

First, when you get in touch, I'll ask you about your current marketing goals and strategies, assess your business, it's place in the market and whether I think SEO is your best play here.

If we're a good fit, I'll start by auditing your current content and technical SEO.

Are there any glaring mis-steps we need to correct, gaps to fill or content to polish?

In light of your current content, your competitors and your goals, I'll devise a content strategy best suited to get you where you want to be.

I'll talk you through the thought process, the data that got us there, and the budget it will take to achieve it.

We don't have the huge overheads of bigger digital marketing or SEO companies, so you won't need to remortgage- it's quality work, at an affordable price, and underwritten by our money-back guarantee.

How long does it take to get results?

Search Engine Optimisation and Search Engine Marketing is an investment and a long-term play. Yes, we can get some results in the short term, but like any investment, the real results are further down the line, when Google has had time to assess and reward your content creation.

You'll start seeing the real fruits from 4 months onwards.

How will I know if it is working?

In line with your goals at the start of your SEO campaign, we'll agree on the metrics most important to you- be that traffic, sales, leads, whatever. We'll continually monitor and feedback on your results here every month, tweaking the SEO strategy where necessary to keep that momentum going and capitalise on what is proving most effective.

Am I tied to a contract?

No, you are free to go whenever you want.

What makes you different from every other SEO agency?

You mean aside from our transparency with prices and the money-back guarantee? Our whole approach is a world away from our competitors and every other SEO agency.

By focussing on content- the most cost-effective way to drive results- we keep things affordable, which is how we can offer that guarantee with confidence. Costs don't start careering away with pricey ad campaigns that weren't mentioned in the brochure at the start...

I take a personal approach to my clients. There's no "account manager"- you'll be dealing with me, Will, as your first point of contact at all times. It's a personal service I have stuck to even as my business has grown these last few years.

From the moment we've established I can help you, I'm invested in your success. And not just to avoid forking out for that guarantee!

Ready to see what we can do for you?

Let's grab an iced-tea and we'll talk about your latest project!